I am a skilled designer with a unique balance of creative and technical expertise, paired with capabilities in print and web design. A graduate of the Visual Communications Program at Medicine Hat College in Medicine Hat, Alberta, I am equipped with experiences in the fine arts as well as graphic design. My vast experiences range from designing identities, brochures, posters, logos, billboards, web sites, and much more.

There is a constant need for beautiful and sustainable design. The key element to great design is usability; getting the client’s message seen while giving their audience a feel for who they are.

With Defining Element, I follow the basic principle that design is a process, not a product; design is what I do. It is the development of the fusion of communication and art. My design strategy is sleek and rich. Simplicity in design is a bold way to capture your audience because it encourages them to discover more. Artistic vision flows with technical background to create work that communicates brilliantly and beautifully.